Privacy Policy

Last updated: May 2026

1. Who We Are

ProValue (provalue.co.za) is an online AI-powered property valuation tool focused on the Cape Town property market in South Africa. We are committed to protecting your personal information in compliance with the Protection of Personal Information Act (POPIA), Act 4 of 2013.

2. Information We Collect

When you request a property valuation, we may collect the following personal information: your property address and details (suburb, property type, size), your name and email address (to deliver your valuation report), and any other information you voluntarily provide.

3. How We Use Your Information

Your personal information is used solely to generate and deliver your AI-powered property valuation, to connect you with a trusted property expert if you request further assistance, and to improve the accuracy and performance of our valuation models.

4. POPIA Compliance

ProValue complies with the South African Protection of Personal Information Act (POPIA). We collect personal information only for a specific, lawful purpose. We will not share, sell, or disclose your personal information to third parties without your consent, except where required by law. Your data is stored securely and protected against unauthorised access. You may request access to, correction of, or deletion of your personal information at any time. We retain your data only for as long as necessary for the purposes for which it was collected.

5. Data Sharing

We do not sell or rent your personal information to third parties. We may share your information with trusted property professionals only if you have requested a follow-up consultation. All third parties we work with are required to handle your data in compliance with POPIA.

6. Cookies

Our website may use cookies and similar technologies to improve your browsing experience and to help us understand how visitors use our site. You can control cookie settings through your browser preferences.

7. Your Rights Under POPIA

Under POPIA, you have the right to: request access to the personal information we hold about you; request correction of inaccurate or incomplete information; request deletion of your personal information; object to the processing of your personal information; and lodge a complaint with the Information Regulator of South Africa.

8. Information Regulator

If you believe your rights under POPIA have been violated, you may contact the South African Information Regulator:
Website: www.justice.gov.za/inforeg/
Email: inforeg@justice.gov.za

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us through the ProValue website at provalue.co.za.